Dixons Academies Bradford


Message from the Principal

Message from the CEO

Founded by Dixons City Academy, the former City Technology College, we have over twenty-five years’ experience of running its own affairs. Although our original sponsors, Dixons Stores Group, still take a keen interest in us, our charitable trust is now self-sponsoring and independent. We remain true to our original aims, however: it is our ambition to transform education in our city.

Our family of schools includes both primary and secondary, both new start-ups and sponsored academies. Our diversity is a real strength of our model, balancing strong collaboration with the individual freedom to innovate. As the provider of the first secondary Free School in the country to be graded Outstanding, for example, we have a solid platform from which we continue to build: our Trust will continue to expand, from 4,900 students now to over 8,000 by 2018.

We define the Dixons Difference as our relentless focus on student achievement, led by highly committed and caring staff. By creating a can-do, independent culture with an emphasis on self-discipline, we prepare our learners for future success in an ever-changing world. Our Academies put students at their heart and work in close partnership with parents. We value diversity and cultivate happy schools, based on strong relationships, mutual respect, integrity and honesty.

We have achieved a great deal in a relatively short time, but such is the culture of expectation here that we know our greatest impact is yet to come.

Sir Nick Weller